Things to Remember When Working on Facebook Marketing

When working on Facebook marketing, there are several things that you need to keep in mind. The first step in creating a campaign is identifying your target audience. Once you know who your target audience is, you can begin creating an ad and tracking conversions. After you have identified your core audience, you should create an ad and use images.

Creating a core audience on Facebook

There are several ways to target your audience when working on Facebook marketing. One way is by using Lookalike Audiences. This feature allows you to select certain types of people based on common demographics and interests. For example, if you have a business that sells toys, you can use Lookalike audiences to target children of the same age. Other ways include using location as a targeting factor.


Another way to target your audience is by using Custom Audiences. These audiences are created based on information you have collected about people who have interacted with your business. This information can be gathered from your website, email list, or other offline activity. You can upload this data as a CSV file and Facebook will create a Custom Audience based on those details.

Creating an ad

Creating an ad is one of the first steps in Facebook Marketing. There are three key elements to consider when creating an ad. First, you should select a daily budget. This budget will determine how much you want to spend on Facebook ads each day. You can also set a budget for a lifetime, which will control how long you can run the ad.

Creating an ad is a quick and easy process. It can take a few minutes, and you should include engaging copy and media to attract potential customers. To create a successful ad, you should follow the Facebook ad best practices. These include choosing the correct ad format, using social media tools, and integrating a Facebook pixel. After completing the process, you can create your ad and approve it for delivery.

Using images

When working on Facebook marketing, it is important to use images wherever possible. Facebook recommends that you use JPG or PNG file types for your image ads. They should have a resolution of at least 1080 x 1080 pixels and be no more than 30MB in size. If you’re not sure how to set up your image ads, you can try using a graphics tool like Canva to design them.


When working on Facebook marketing, you need to use images that are relevant to your brand and can capture your audience’s attention. People remember only 10% of what they hear and 65% of what they see, so images are an effective way to convey your message. Remember that the average attention span of a person is eight seconds, so it’s crucial to make your images as appealing and eye-catching as possible to increase the chances of attracting clicks.

Tracking conversions on Facebook

If you’re working on Facebook marketing, you may be interested in tracking conversions. To do this, you’ll need to add a tracking pixel to your web pages. These snippets contain code that will send information to Facebook once someone clicks on your link.

The Facebook Pixel can be installed manually, or you can hire a developer to do it for you. You can even use a plugin like PixelYourSite, which will automatically install the Facebook pixel for you. This plugin will also allow you to create standard events and track the conversions.

Facebook conversion tracking can provide you with information about how effective your advertising is. It will show you how many visitors clicked on your ad, how many entered a contest or program, and how many placed a product in their cart. By understanding the performance of your ad campaigns, you can determine the most effective ways to improve them.

Creating a campaign objective

When working on Facebook marketing, it’s important to set a campaign objective. You can use a variety of goals, from driving traffic to generating new leads. If you’re marketing a product or service, you may want to use a specific goal, such as getting a certain number of customers to make a purchase. Other goals might include building social proof or building a retargeting list. Facebook also lets you create a campaign objective for a specific type of conversion.

If you’re trying to get more mobile app downloads, you can use the App Install campaign objective. It targets people who have clicked on a mobile app install ad. These ads are targeted by operating system and contain a download button and a compelling image.