Writing Website Titles

Guidelines for Writing Website Titles After Google Update

Google is the world’s most famous and largest search engine. To provide the best results to the users, Google often introduced new updates. Recently, Google has shared a new document for writing website titles and descriptions. In this document, Google has provided the best tips for writing website titles. By following these tips, webmasters can easily get high positions in the SERPs. Google is trying to make web titles more readable and easily accessible. This update is showing that web titles have less than a 20% impact on the ranking of a website. If all the websites will start to follow all the suggestions of Google, this impact will further decrease. To get access to this document, you should visit the Advanced SEO section of Google’s Search Central. In this document, you will also find the common issues while writing website titles.

Guidelines for Writing Website Titles

While writing website titles, you should know that Google is considering clickable titles of the websites as title links. Before this update, we were considering them as Meta titles. Some SEO experts were saying their page titles. No doubt, the Meta title and title link both are page titles. Anyhow, we are using this new term to distinguish them. It’s because they can be the different parts of the same text. Now, you will have to indicate your preferences to Google. You will have to display them by writing descriptive text in the <Title> element. Now, Google can show either your preferred title or alternative to preferred title to the readers. Anyhow, Google will use the title in <Title> element for providing the ranking to the websites. While writing website titles, you should keep in mind some specific things.

First, you will have to create different web pages on your website. You should create a specified <title> element for all the web pages. Secondly, you should not use copy-paste technique while creating these titles. You should try to make them unique and try to avoid boilerplate text. Thirdly, you should not use unnecessary words in the titles. For this reason, you will have to keep them concise. Fourthly, you will have to create descriptive titles for each web page. For example, if you are creating a web page for ‘Home’, you should not just write ‘home’ as the title link. Its reason is that it will be vague text for Google. Fifthly, you will have to add keywords in the titles. Here, you should not repeat the text for adding more keywords. At last, you should add the brand name of your website in the titles.

Avoid Common Issues while Writing Website Titles

While following the best practices for writing website titles, you may make some mistakes. Due to these issues, Google may also replace your preferred title. To avoid these common issues, you should keep in mind some important tips. First, you should not create incomplete titles as the title links. Half-empty titles or lack of descriptive text are incomplete titles. Secondly, you should not make them obsolete. It means that you can’t use the title of a specific year for the new update in the next year. Its reason is that Google has indexed the URL of the same year. Your title should be the real reflection of the content. Thirdly, you should also stay away from inaccurate titles.

According to a dissertation help firm, these titles don’t accurately reflect the main information of the text. At last, the SEO experts should not use micro-boilerplate text in the titles. It means that you can’t add subsets of the pages in the titles. If you will create title links by following the above-mentioned tips and avoiding these mistakes, Google will consider your preferred title as the page title. Sometimes, you have created the page titles by following these guidelines but Google is still not considering preferred titles as page titles. Here, you should understand how Google is pulling the text from the web pages.

How is Google Generating Title Links?

To show the title links, Google considers various things. For example, Google takes into account the content of a web page to generate title links. Moreover, it will also consider the references to this text to generate these title links. Here, Google is working on its aim. The main aim of Google is to show the suitable titles of the web pages. Here, we should also keep in mind the sources that Google is considering to generate title links. First, Google is considering the text in the <title> elements. Secondly, Google can also show the main title of the web page as the title link. Thirdly, Google can also see main heading elements like <h1> to show the title links. Fourthly, Google can also consider style treatments for showing title elements.

Fifthly, if Google doesn’t find anything valuable in the text, it can consider other text contained on the web page. Sixthly, Google can also consider anchor text on the web page as the title links. Seventhly, we have to use some internal and external links in the web pages. Google can also see the text within these links to show title links. After reading these guidelines, you should not avoid the use of creating HTML title tags. Along with the importance of title links, HTML tags have still 80% importance. Google is also getting feedbacks from the experts about this new update. Based on this feedbacks, Google will also make some refinements to its system. Therefore, you should keep working on both strategies for writing website titles.


Google has shared a new update that contains the best practices for writing website titles and descriptions. By following these practices, you will have to focus on the uniqueness of the web titles. You should also keep the titles short and try to write descriptive titles. If you are adding more text in the titles for the sake of adjusting keywords, Google will not give preference to your titles. Google will not give importance to inaccurate and incomplete titles. It can also take these titles from various places. Anyhow, you should use the <title> element for showing these kinds of titles. If you are following these guidelines for writing website titles, it doesn’t mean that you should ignore HTML tags.

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