Online purchasing is increasing rapidly and is predicted to reach $1 trillion by 2022. But eCommerce buying won’t be the same as now today. Various eCommerce trends will shape the future of the eCommerce business.
But more online customers equal more e-commerce platforms, which has produced a competitive and aggressive industry. To stay ahead of the competition, you need innovative methods to market your goods and services – and that requires you to remain on top of the current e-commerce trends.
In the post-pandemic years, businesses are eCommerce website & app development services as it is no longer a luxury but a basic need for retailers. Global eCommerce retail sales surged by more than 25 percent in this pandemic year, highlighting the necessity of owning a retail eCommerce company. Some of the most important eCommerce trends that will shape the retail business in 2022 will be examined in this post.
#1. AR and VR Experiences Will Influence E-commerce Success
Increased sales and decreased returns are the results of product visualization. Almost all firms currently use virtual and Augmented Reality, with yearly sales between $100 million and $1 billion.
By 2020, Gartner predicts that 100 million people will be using AR online and in-store. Customers are drawn into immersive surroundings by the technology, which improves revenue and extends the brand’s experience.
In 2022, here’s how your firm might benefit from Augmented and Virtual Reality:
• Create augmented reality-enabled goods and integrate them with your website for an easy buying experience.
• Streamline the process of product discovery. Utilize consumer data and virtual reality to showcase distinctive and appealing goods to your target demographic.
• Emphasize the new component. Most buyers have never encountered virtual reality or augmented reality. Individuals who have, particularly Millennials, value the experience, and with their spending power expected to reach $1.4 trillion by 2020, now is the ideal moment to capitalize on this opportunity.
• Demonstrate before you buy. Consumers are more inclined to purchase a product after trying it. Utilize augmented and virtual reality technologies to allow visitors to “test drive” different things from your site’s e-commerce catalog.
• Investigate augmented and virtual reality as narrative media. Create unique and engaging shopping experiences for your customers. Take consumers on a first-person tour through your brand story to leave a memorable impression.
#2. User experience will be extended to voice assistants.
Voice assistants integrated into smart gadgets continue to advance in technology and become more accessible.
A smart speaker’s primary purpose is to assist consumers in searching for shops and items, creating notes, and receiving the news. According to Google, 42% of Europeans use voice commands regularly, while voice purchasing in the United States will reach $40 billion by 2022. And there is a reason for this; a person can write just 40 words per minute while speaking an average of 150 words in the same period.
Alexa, the Amazon Dot, and Google Home are all gaining traction. And, although Amazon’s Alexa continues to dominate the industry with a 75% market share, voice inflections assistants will be a critical component of the era of online trends.
#3. Green consumerism will become more important than ever
It’s becoming clear to consumers and businesses alike that environmental sustainability is essential. As customers become more aware, green consumerism is a trend that eCommerce firms must keep in mind.
According to a survey, 50% of respondents desired increased sustainability in the fashion industry, while 75% desired less packaging. Numerous businesses are examining ways to become more environmentally conscious and eco-friendly by embracing practices such as biodegradable packaging, paperless operations, and the use of recyclable materials.
So, green consumerism is rising, and brands need to get their business strategy following this approach. Nearly four out of ten consumers say they wouldn’t want to buy from brands that do not reflect healthy environmental records news online. So, that’s your answer- this is a trend that you would surely want to consider adopting in 2022.
A $60 billion cryptocurrency industry is expected by 2025. We may wish to see several e-commerce businesses accepting bitcoin payments by 2022. The most major benefit of bitcoins is that they don’t need intermediaries when it comes to bitcoins. Payment gateways are used to process eCommerce transactions in the current environment. There is a fee associated with every online payment gateway service provider (OPGSP).
With bitcoins, no need to pay a fee since the transaction takes place directly between the customer and the seller. Additionally, eCommerce fraud will be decreased due to the absence of chargebacks. Magento and other ecommerce platforms now allow bitcoin payment methods such as BitPay and Coingate. Shopify, meanwhile, supports BitPay, Coinbase, and GoCoin.
Popular eCommerce platforms will add further BTC support in the next year, resulting in greater adoption of bitcoin as a more affordable, convenient, and secure payment alternative for eCommerce.
#5. Omnichannel retail
Brick-and-mortar retailers have realized that losing their brick-and-mortar presence may be very damaging to their business. Therefore, choose the right eCommerce solution that include online and offline channels in their sales strategy. Omnichannel is a novel approach to commerce that provides consumers with different buying alternatives and combines them to give a smooth shopping experience across various channels for customers.
Customers may now prefer to purchase online, but this is not the end of brick-and-mortar retail. Offering online and offline sales channels to clients is an excellent strategy for long-term company success rather than fully replacing your brick-and-mortar store with an internet shop.
A lot of things are going on right now in the eCommerce world. We can say for sure that it has had a big impact on how we buy things. We hope that our posts can help you stay on top of all the new trends in eCommerce and be ready for whatever comes next to adapt and remain competitive in this very competitive field.
Whether you run a business or a customer service department, it’s important to know how important these trends are from the customer’s point of view. Keeping up with the marketing trends of eCommerce will be the best way to stay on top of the market so that you can stay ahead of the pack. Finally, new-age trends in eCommerce are good for both customers and businesses. The goal is to find opportunities and use them in the best way possible.