Beauty tech: Can it help your brand reach new heights?

Are beauty and technology the perfect science and marriage of art? Given the current innovations in skincare, makeup products, and related gear, it really seems so.

Technology has rapidly entered the beauty industry, helping brands improve their product lines and drive sales. So, no, technological innovations aren’t only about finance, manufacturing, and healthcare. Concepts like VR, Beauty 2.0, and NFT cosmetics are all the rage these days, but many people may still be confused about these relatively recent launches. That’s why introducing such technologies in business should be gradual and, most importantly, accompanied by proper education on this matter. So far, some of the most active companies in beauty tech are the French giant L’Oréal, Estée Lauder, and Japan-based Shiseido. The progress they’ve reached through innovations such as AR mirror apps, wearable UV trackers, and smart skincare devices is unquestionable, so there’s no wonder many companies around the globe are aiming at the same thing.

Whether a small indie brand or a large beauty company, you may want to know about this technology and how to integrate it to boost your brand visibility and sales.

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What exactly is beauty tech?

Beauty tech incorporates the latest advancements in augmented reality (AR) and artificial intelligence (AI). Although it has been around since the early 2000s, companies have only recently started to invest heavily in this innovation. The surge in popularity has been driven mainly by developments in mobile technologies and beauty tech solutions, including AI skin diagnostic technologies for skincare businesses and AI virtual try-on for makeup. It might sound futuristic, but you’ll be able to try on different makeup shades and obtain a customized recommendation in no time according to your very facial traits, skin tone, hair color, etc.

Personalized product recommendations and virtual try-on help businesses reimagine their customer journey and consumers make more pertinent decisions when shopping.

AI-powered beauty tech allows for customized skin analysis

Makeup try-on experiences are today available on hundreds of apps out there. Although they were a real hype at the moment of their appearance, today, they seem to decrease in popularity in favor of more advanced technologies like AI that help people determine their skin type and needs. With the help of deep and machine learning algorithms, beauty tech can give consumers a personalized experience, identifying their skin types and concerns.

Have you ever considered your mobile device a skin diagnostic tool available anytime, anywhere? Well, times have changed, and now everything seems to be possible. Smart algorithms that act as a “skin doctor” identify and assess your skin issues and grade them efficiently based on their severity. The AR technology can generate several layers of overlay images to determine the exact location of conditions like spots, fine lines, wrinkles, acne, or uneven texture. For the first time, businesses can incorporate these tools across their digital channels to ensure consumers receive a correct, meaningful skin assessment and personalized product routine.

AR – how beauty tech reimagines the cosmetics industry

AI and AR are taking center stage these days, with increasingly more companies seeking to introduce and invest in these technologies. Based on Google and Ipsos research, 40% of mobile users have leveraged AR or would do so to purchase beauty products in online environments. The numbers are expected to boom in the following years, all the more so since many brands have already incorporated this advanced technology and have actually seen a 90% escalation in conversions.

How was this technology born? Well, from the needs and demands of consumers, who have made out of smartphones actual life essentials. Beauty brands have taken this as an opportunity and further developed innovative apps and products. Did they fail? We don’t think so! The pursuit of individuality and hyper-customization has turned from a basic need to one of the consumers’ main goals, if not the ultimate objective. Thus, many companies, especially those with visions and values resonating with Gen Z and Alpha, are constantly putting in efforts to bring in innovations like AI and AR. If this is your main preoccupation, but you don’t know where to start or how to introduce such advancements in your actual business plan, don’t worry – there’re solutions!

One of the best things you can do is look for a professional who can talk about innovation and naturally instill the desire for change. These specialists are often referred to as keynote speakers, and you can hire them anytime you organize a product release or a corporate conference. Female speakers for hire can speak to leaders and consumers about technological developments, including beauty tech, that would catapult innovation and growth. These personalities benefit entrepreneurs, who would take the plunge for new ideas more eagerly, and consumers, who would get a comprehensive insight into the company’s future projects.

Beauty 2.0 – Gen Z’s next thing

Metaverse has rapidly gained ground in many industries like healthcare, manufacturing, and financial services. But how could it benefit the cosmetic world? It allows beauty brands to create apps where customers can create inspiring 3D avatars. People, especially Gen Z, are fascinated by this opportunity in beauty, and proof of this is the incredible number of users on the app develop by Dior Beauty in partnership with the Asian Metaverse Zepetto. However, this shift should come as no surprise – beauty brands are just in the footstep of fashion giants like Balenciaga, Nike, and Christian Louboutin. Dior Beauty isn’t the only example in this sense; many other famous brands, including Clinique and Estee Lauder, have taken steps to adapt to this digital playground. Estee Lauder’s recent collab with the Metaverse is definitely one of a kind, but what do you think about the 3D virtual party hosted by Charlotte Tilbury? These are actual instances of how beauty has entered the Metaverse and how it will advance over the years. And sincerely, it’s a meaningful approach – the recent move towards comfy, natural looks adopted as a result of the pandemic has been embraced by millions of people around the world, but still, there has remained a continuous crave for avant-garde looks, which many of these digital apps can delight their users with.

Beauty and technology are harmoniously uniting their forces to the consumer’s delectation. So we’re only eager to discover what’s coming next!

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